![]() ![]() Meta did not just copy the business model, it went also for the absolute pricing mechanism, across digital domains of iOS and Google Play Store.īoFA research note said, “Given a broader audience reach and bigger revenue opportunity for creators, we believe Meta could outperform the subscriber ramp (as a percent of users) of peer subscription offerings (the service will likely be refined and improved over time)”.Īccording to a principal analyst Jasmine Enberg, she disclosed that the increased reach and visibility that comes with Meta’s verification service is the real news. In this piece,how Meta copied the Twitter playbook is explained. …For years, nobody wanted to do this until the boldest entrepreneur in our generation, Elon Musk, did it, and it is going to become an industry standard henceforth.” Twitter now requires all Blue subscribers to confirm their phone numbers.When Facebook’s parent (Meta) unveiled its Meta Verified where you pay a fee to get the blue badge, I wrote: “ I wrote about this when Elon Musk pioneered it, noting that it would be a good feature for Meta (Facebook parent company) and LinkedIn. The current version of the Twitter Blue verification program was reintroduced in December after temporarily being put on hold in November when some users paid for it to impersonate accounts of companies and politicians. ![]() The program - which costs $8 a month or $84 a year in the US if it's purchased via a web browser, and more if it's purchased via the Apple and Android app stores - is now available in 15 countries including the US, the UK, India, and Japan. Musk said in November 2022 that Twitter was losing $4 million a day. He also instituted sweeping changes to cut costs, including mass layoffs and scaling back on employee benefits like free lunches. Musk first launched Twitter Blue in November 2022 in a bid to generate revenue for the social media platform. It's no wonder then that companies are also looking for ways to generate more revenue streams. To cut costs, Meta laid off 11,000 people in November and promised that 2023 is going to be a "year of efficiency." ![]() The tech sector is facing difficult times and has seen over 108,000 layoffs across 380 tech companies in 2023 so far, according to the layoffs.ai tracker.Īnd Meta hasn't been immune to such challenges either - especially since Zuckerberg's relentless pursuit into the metaverse cost the company $13.7 billion in 2022. Meta's shares closed 0.3% higher at $172.88 on Friday. "The market has already been tested by rivals, the perks mostly already exist and don't require much engineering time to pull together for this new product, and it generates a new revenue stream at a time when most companies are facing challenging economic headwinds," said Navarra. Matt Navarra, a social media consultant, told Insider's Joyti Mann on Sunday it's logical for Meta to roll out its verification program. Meta will start rolling out the service in Australia and New Zealand earlier this week. "This new feature is about increasing authenticity and security across our services," he said, adding that subscribers will get extra impersonation protection and direct access to customer service. Meta's verified paid subscription program for Facebook and Instagram starts at $11.99 a month if purchased via a web browser, Zuckerberg said on Sunday. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |