![]() ![]() That sound is exactly what Schnur and his team are working on diligently. “You’re probably learning to love the sport through a video game and that relationship with the sport has a sound you grow up with it.” “It’s an aspiration based off a virtual experience,” Schnur said. ![]() This in turn makes games like FIFA the foundation for dreams of being an athlete, gamer, or even a musician. Schnur realizes that in this day and age, fans not only discover music through video games, they discover sport, as wild as that may seem. Furthermore, people are now traveling to Schnur for a chance to get a song in each year’s edition of FIFA.īecause of this, the popularity around FIFA has made curating the soundtrack all the more meticulous and important. “Initially, I had to go out and travel a lot of miles to convince bands that being in FIFA was a good thing. ![]() “It’s not hard anymore to convince the next great band to want to be in FIFA,” Schnur said. Needless to say, gamers and musicians took notice. The placement catapulted a Nashville outfit called Kings of Leon from indie radio into stadiums through both matchday music and full-on arena tours. That band happened to be Kings of Leon, whose single “Red Morning Light” quickly headlined FIFA 2004, making a sonic splash similar to Blur years before. □ #PoweredByFootball #VOLTAFootball /kU0vokG57F- EA SPORTS FIFA September 20, 2021Ĭase in point: In the early 2000s, Schnur traveled all the way to London to hear an American band that was gaining traction in the UK. Listen to the biggest FIFA soundtrack ever □ Sound on for the #FIFA22 □ Soundtrack □įeaturing 122 tracks with artists representing 27 nations. However, Schnur doesn’t just sell this idea of discovery through FIFA. It was about the ‘oh-my-lord’ moments that come from discovering something that was not only going to change your life in the year ahead, but literally be something that you’d reflect on for the rest of your life.” “It was always about a collective and connective energy. “My team and I have been doing the FIFA soundtrack since 2002,” EA Music President Steve Schnur told Boardroom. Less like NOW That’s What I Call Music! and much more like FADER for footballers, the playlist has the same energy when it comes to introducing a global audience to - not so much the latest and greatest tracks - but rather the ones that are next. Instantly, EA Sports and its FIFA soundtracks weren’t just on to something - they were creating something.ĮA’s ambition proves true in 2021 as the franchise has rolled out the playlist for FIFA 22 just ahead of the game’s official release on Oct. Soon enough, football clubs like Italy’s Juventus, England’s Liverpool, and Australia’s Western United FC would all play Blur’s famous FIFA theme song at their home stadiums any time their team scored a goal. Relatively foreign - literally and figuratively - to the global audience of grade-schoolers, teenagers, and college students plugging in the game for the first time, the amped-up track from the boys from Blur (whose frontman later co-founded FIFA soundtrack favorite Gorillaz) instantly spoke to the specific energy of soccer in that moment, one that featured the World Cup returning to Europe in a matter of months and the turn of the millennium dawning in just two short years. Rather, it was “Song 2,” a single from Britpop darlings Blur that debuted on UK radio only months before FIFA ’98 first released. No, this wasn’t “We Will Rock You,” and you can bet it wasn’t an old favorite from The Rolling Stones. Peeling off the plastic, a young David Beckham adorned the Nintendo 64 cover art and the cartridge contained access to everything from Ronaldo’s revered dribbling moves to Thierry Henry’s consistent kicks.Īs fans from Tokyo to Torino to Tulsa waged an internal conflict over whether to play as their home country or an overseas favorite, a wave of audio suddenly electrified their anticipation like a monsoon of Mountain Dew as suspenseful drums and anxious guitar riffs gave way to a wailing, ‘WOO-HOO!’ On Christmas Morning 1997, fans of the Beautiful Game around the globe unwrapped copies of EA Sports‘ latest killer app, FIFA: Road to World Cup ’98. For more than 20 years, the FIFA video games have introduced fans around the world to the world’s emerging superstars - in music. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |