![]() Which makes that figure of 7,537 paid electronic copies look rock solid. The form warns that “anyone who furnishes false or misleading information… or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment)…” The annual statement of ownership and circulation is required by the US Postal Service, and leaves no wiggle room. And newspapers, he noted, showed an “extreme reluctance” to discuss this discrepancy with him. Whereas the figures for the Alliance for Audited Media, as Edmonds reported, include audited figures for print and figures for digital subscribers that may or may not be audited. Mary Ziegler, who handles the annual statement of ownership for the Madison Cap Times, confirmed that the “electronic copies” are the digital edition of newspapers. A print subscriber with free access to the electronic version of your paper cannot be counted as a paid e-Subscriber.” Is is possible “electronic copies” listed on the statement of ownership are different than digital copies? Here are the instructions from Wisconsin Newspaper Association on filling out this form, which are very explicit: “Remember that paid electronic subscriptions may be included as circulation… A paid subscriber, electronic or print, may only be counted once. Stanley has also offered a glowing picture for JS readers, with a May 2019 column declaring that “our paid digital subscriptions have grown by 170% in the last two years.” And as recently as July Journal Sentinel editor George Stanley told Poynter Institute reporter Rick Edmonds that the JS actually had more than 50,000 digital subscribers. A report citing figures from the Alliance for Audited Media (AAM) listed the Journal Sentinel as having not 7,537, but 15,826 digital subscribers as of the third quarter of 2020. In other reports, however, the newspaper has offered higher digital figures. In less than a decade the paper lost 57% of its Sunday readers and 58% of its daily readers. The newspaper’s required “Statement Of Ownership, Management and Circulation” filed on October 1 and buried in the October 7 print edition reported that for the previous 12 months the paper averaged just 67,107 paid print subscribers and 7,537 “paid electronic copies,” for a total of just 74,644 subscribers.Īll told, these are stunningly bad numbers. Its total of daily subscribers, which stood at 175,600 in 2012, had plummeted to 111,251 in 2018, dropping further to 94,171 in 2019 and 83,628 in 2020.īut it still hasn’t bottomed out. And these include both print and digital subscribers. The company’s annual reports provide subscriber data for each of its papers and shows these numbers for the Journal Sentinel: Subscribe to The Poynter Report here.Most of that decline came before the impact of the internet, but the paper’s circulation decline since 2012 has been more drastic and has if anything gotten worse since the paper was bought out by Gannett. This piece originally appeared in The Poynter Report, our daily newsletter for everyone who cares about the media. Publishing Operations, explaining, “As our business becomes increasingly digital and subscription-led, we are making challenging, but strategic decisions to ensure the future of local journalism.” The Journal Sentinel article on the shift quoted Bernie Szachara, president of Gannett U.S. Gannett also contracts at those hubs with papers outside its network who want out of doing their own printing, for instance producing McClatchy’s Kansas City Star in Des Moines. ![]() Since Gannett and GateHouse merged in late 2019, the nation’s largest newspaper publisher with 250 dailies has consolidated printing at its biggest plants while closing many others. The Journal Sentinel already publishes a digital supplement on nights after the Packers games and can be expected to turn print sports content to analysis and features while doing spot game coverage on its website or e-replica edition. The change will also push back deadlines, eliminating next-day coverage of night or early evening sports - no small thing in Milwaukee where the Bucks are NBA champions, the Packers are perennial contenders and the Brewers are having a run of good seasons. ![]() The move will result in the shuttering of the Journal Sentinel’s printing plant and the loss of 180 jobs. Other papers in the Wisconsin group, including the Green Bay Press-Gazette, are even further north. Peoria is 220 miles and three-and-a-half hours from Milwaukee. Gannett has taken the trend of outsourced print production to new lengths, announcing Monday that the Milwaukee Journal Sentinel and its 10 other Wisconsin dailies will be printed at the Peoria Journal Star beginning in May. ![]()
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